Research and Analytics
The foundation of all successful digital marketing campaigns is detailed market research to determine target keywords and proper positioning of the product or brand.
Analytics software then monitors the campaigns in real time to measure and report on the response and return on investment.
Pay Per Click Management
PPC campaigns are the most effective type of online advertising. Ads can be ran as text, image, or video messages and displayed on desktop or mobile devices.
Unlike organic SEO campaigns, PPC can be turned on or off ay any time. Changes in the marketplace and new opportunities can be acted upon in real time.
Link Building and Local SEO
Organic SEO is comprised of on site and off site link building and content optimization. If done according to a strategy and withing Google’s rules, in time it can become an excellent recurring lead source.
Local SEO can also be employed to drive traffic for regional businesses.